Tag Archives: Children’s Book

Ebook; from Idea to Publish to Prosper, I Hope

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Ebook: Think, Write, Paint, Publish.

I released another ebook on Barnes and noble.com! My other books were really encouraging. And I wasn’t sleeping anyway. So behold, Pollywog to Frog.

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Two Things I really like about Ebooks

1) I love to draw fun simple little characters

2) I like to be able to pay my bills.

Publishing my own ebooks in my “spare” time allows me to do both. I carry my sketch book everywhere and so if I’m not writing I’m sketching and vice versa. Pollywog to Frog was written in the few hours I have in-between the two college classes I was teaching and the digital paintings were done in-between assignments. And oh yeah, an ebook costs so little to publish. Now anyone can compete with the big publishers.

ebook graphic, a little polliwog, Flippy floppy little sprout,

ebook graphic, a little tad-pole, All his arms and legs pop out.

Ebooks: How to make money as an artist.

One of the best things we can do as artists and business people is develop passive streams of income. The ability to earn money while you’re sleeping, playing, or working on other projects is a really cool thing. I’m already working on my next ebook.

If you can’t write an ebook, find someone who can

If any of you feel comfortable illustrating but not writing and would want to work on producing an ebook, ask around, everyone knows someone who wants to write a children’s book. Find a friend or relative, (Can relatives be friends?) to work with. If that doesn’t work, I have a professional well known author who would love you to take one of his manuscripts and turn it into an ebook. And my buddy, also known as my brother in law is probably still available to take the finished jpeg files and produce the epub files necessary to publish your work. Just email me off list if you’re interested: willterryart@gmail.com

Stay tuned for some Shameless Marketing below

5 ebooks that I recommend

So my three little claims to ebook fame are: Monkey & Croc, Tickle Bugs and Pollywog to Frog. none of which have made the New Your Times best seller list. A young friend of mine, OK, Wayne’s daughter, has written two ebooks. I Love Chickens Eggs and Baby Chicks and When I Grow Up, I Want to be a Frog, and she is just a little girl. I think I told you this in my last post, but Hey! I want to encourage you.

PS Learn how to draw and paint, and other fun art skills at FolioAcademy.com.

Book Signing his Picture Books – LA

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Book signings are a lot of fun for authors and illustrators

My good friend Will here is just loving the opportunity to meet his fans and attending a book signing. One of the things you will love most about being a children’s book artist going to the book signings and meeting fans and signing books that they can’t wait to take home and read to their kids. If you look real close at our blog and our website, you will soon see that my good friend, Will Terry is the more talented and more famous artist here. I, Wayne Andreason, the other Folio Academy guy, don’t have hoards of peeps asking me to sign anything yet. But I like road trips and fortunately Will and I get to do a lot of cool stuff together. Bro time, if you will.

Book Signing for artist and author at the CTA

Will Terry and Helen Ketteman at the CTA Book Signing in LA

A few years ago, Will was invited to attend a big convention and book signing op for the CTA (California Teachers Association) in L.A. Two years in a row they chose one of his picture books as their spot light book I guess.  He was chosen to be the CTA illustrator in conjunction with “Read Across America” and the CTA chose Armadilly Chili to be their “RAA” book for the state of California for 2010-2011. It was such a great gig because they print up posters, conference folders, pencils, stickers, and for Armadilly – mugs, T-shirts, a plush Tex, and even an apron. Also, Helen Ketteman the author of Armadilly Chili was there to sign books and she’s a hoot. That woman has more energy than the sun!

Sun shining through the city-scape of LAWe were lucky enough to go hang out in LA and eat good food. An awesome road trip on the tax payers dime.

We signed books that evening, well his book signing deal not mine, but I was there helping get books out for people, keeping the line steady, crowd controlling and that. It wasn’t quite like a Justin Bieber concert but it was busy. Then were up at the crack of dawn to sign books all day Saturday. About 1000 teacher reps fly in from all over the state for their council meeting and most of them buy the books to take back to their districts for the upcoming read across America day on March 2nd.

“I was so lucky to get this opportunity!” ~Will Terry

Wayne In font of a cool old vacant diner in or near Vegas

I was so lucky to go too and to share in the fun. We stopped in Vegas to visit family and eat. It’s hard to believe it was so long ago. ~Wayne Andreason

Self Publish Your Art Your Stories and Your Illustrations

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Warning! Self Publishing Artists and writers are going digital, you might regret it if you don’t

A Running Rat

I’m no expert here – but I do self publish and I have to share what I’ve learned both as encouragement and as a warning. If you want to how to write your children’s books and or illustrate children’s books, now’s the time.

I hope to help you find the motivation to start self publishing your own stories and illustrations digitally. The warning is that if you don’t do it soon you might have regrets in a year or two or sooner.

Lowly Self publishers compete with big business

I’ve been doing a lot of reading of various blogs and web pages about self publishing digitally and most agree that we are seeing a change in publishing the likes of which we haven’t seen in our life times. Until now the gate keepers have been large traditional publishers. They held the keys because they could afford to put up the tens of thousands of dollars to print large runs of picture books. Also, they had established complicated distribution channels that an individual author, or illustrator/artist would be hard pressed to compete with. Most of this hasn’t changed. The day of the large publisher is definitely NOT over and I’m glad – I like the publishers I work with, and most of them have been very good to me.

E books cost so little to self publish

What has changed is how inexpensive it is to publish your work which means that one of the two cards that publishers held, has evaporated. Now the only real advantage a large publisher has is a distribution channel. I’m not underestimating how important this channel is either. Large traditional publishers have relationships with stores that you and I do not. They have publicists working for them to promote our books and editors to polish the final products. They have customers that they’ve established long before you or I ever worked with them, and way before we put on our author and illustrator/artist hats. They know the business better than we. They submit our books to all the major book awards and from what I’ve been told that list is well over 200. Imagine trying to research, compile, address, and pay for 200 give away books and shipping, just to put them in the hands of jurors who probably won’t pick your book anyway. And I’m sure there are a lot more things that they do that I’m overlooking.

The E-Book opportunity may not last for self publishers

The time is now, will, maybe a few years ago but I still see a huge opportunity that isn’t going to last forever. Like the Oklahoma pan handle rush of 1889 there was opportunity for a limited time and then it was OVER. For the first time in our lives a new platform is emerging that is giving the early birds a distinct advantage. I’m sure that you’ve all thought about e-books – I have been for the past year or more. However, I never realized how important it is to be first to market until I started reading and researching. It only takes an hour or so poking around on Amazon or Barnes and Noble to see self published books doing extremely well.

The new e-book digital format is growing

Awhile ago I published my first e-book – Monkey & Croc at Barns and Noble and it’s done pretty well on B&N. The only reason it did so well as it is – is because of the lack of competition. When I published it there were a little over 500 e-books for children ages 3-5 on B&N. Crazy right? Think of how many thousands of books there are in hard copy in that group. Look, I don’t even own an ereader but you can’t ignore this new format – it’s coming on strong. Amazon said that for any particular book that they sell in physical format – they sell 48 digital copies of the same book.

Intellectual property, art and words and pixels for sale.

Aside for being early to market you can afford to sell an ebook for only a few dollars because the only cost you have is your time. Right now the big publishers are selling their ebooks in most cases for about the same price as their hardbacks. This is another reason to get your book to market quickly. While they sell their books high – we can sell ours low and create an advantage for the buyer. Think about it…if you bought a new ereader or ipad and you wanted to load it with content wouldn’t you gamble on a few unproven $2 and $3 books since the alternatives are $12.99 books that you might already own?

I believe there’s still time to capitalize on the e-book movement

My belief is that if you can create a following due to timing – your book could gain the kind of momentum that could build a franchise. If this happens there’s also a good chance that a traditional publisher would want to buy your book and print hard copies. Another option is that you incorporate a print on demand publisher and offer hard copies on your own. Either way the future is bright for self published books. I think that there will always be a place for large publishers but now there is a much larger place for self publishers.

Join a critique group, writers or illustrators, find help

Some drawbacks: You won’t have the benefit of an editor and this places a great responsibility back on your shoulders. My suggestion is to acquire the help of a professional writer and/or join a critique group that can help you polish your story. Another obstacle is finding software that will easily let you turn your jpeg images into an e-book. This was a very frustrating process for me and without the help of my brother in law I don’t think I would have been able to release Monkey & Croc. There has been talk about Barnes and Noble, Amazon, and Itunes holding back publishing software and only releasing it to large publishers. Monkey & Croc suffered a bit with a few minor hiccups because we couldn’t get that software. I think that this will soon change as open source programs become available. Where there is a need someone will fill it.

I published Monkey & Croc on Barnes and Noble’s Pubit.com site. They take 35% of every sale but they give you an account for free and you can check your sales in your back office any time you like. It’s neat to go in and check every day or so.

It’s amazing what parents will let their children do if it means education

Finally for those who don’t think that parents won’t turn their kids loose with an expensive e-reader to beat up, you’re right. However think of the advantages – Carrying an unlimited amount of picturebooks on a plane, train, or automobile will keep kids pacified much longer than the few books parents can carry in hard copy form. And how nice will it be for the parents who have long commutes with children in tow to and from day cares. How long do you think it will be before they develop the kid proof ereader? I suspect it’s around the corner.

At the beginning of my illustration career I was asked to complete an illustration about e-mail – I asked the art director, “What is email”. It’s happening now.

Will Terry’s Children’s Picture Book, Hungry Fox and the Midnight Pies

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Hungry Fox and the Midnight Pies,

by Jeff Dinardo & Will Terry

As I write this it is TBT Throw Back Thursday so..

Hungry FoxI did a book project awhile back, (it is TBT in my world or so I saw on Facebook) I worked on it with a wonderfully talented author and designer, Jeff Dinardo and it was a blast! It’s really fun to work with a great designer because the end product is so much more successful. Check out Jeff’s work – I’m sure you’ll be impressed! This is a cute story about a fox by the name of Fox, who smells Owl’s pies cooling on the stereotypical windowsill, as the sweet aroma wafts its way through the cool night air. Ignoring his limited climbing skills Fox begins up the tree to find a midnight snack. I won’t spoil the ending but everyone ends up having a good time.I really enjoyed dreaming up, designing and illustrating Owl’s tree house and painting the various scenes! Fun Stuff! Here’s a smiley face for you from all of us at folio academy  :)

Submitting and sizing your art for children’s book publishing

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Know about SCBWI. Society of Children’s Book Writers and Illustrators.

If you are new to publishing Female artist at drawing boardand you want to get into it. And you don’t know much about it but you are willing to learn… “So you want to be a children’s author or book illustrator?” You really should look into SCBWI, Society of Children’s Book Writers and Illustrators

http://www.scbwi.org/ It is the largest organization for children’s book writers and illustrators. It is a great connection for authors
and illustrators. If you are looking to do your own self publishing, they aren’t that helpful and they are just starting to get involved with e-publishing, but for the most part, SCBWI is the place to be if you are getting started or if you are already started in traditional publishing for picture book writers and illustrators. They have chapters in every major area in the US and they are abroad as well.

There are over 20,000 members, (I believe) and you should be a part of it for your own good. Just Google it for your area and start being a part of it and getting in touch with the group in your area and start attending their conferences and learning from them. That is the organization that you want to be a part of.

When it comes picture book illustrations, SIZE  MATTERS!

000 Stylus 05

What size or format should you create your art for submitting it to publishers.
If you are a writer illustrator or if you are just an illustrator and you want to submit some of your stuff to publishers to be considered, you may be asking yourself what size and shape should you make your artwork. I would say, follow standard guidelines. Your basic 8.5” x 11” format is fine. When you are hired or commissioned to do a book, the publisher will usually decide what proportion the book should be. Very few are square or odd shaped.

Don’t write and illustrate the whole book!

A lot of writer artists want to finish the whole book and submit that.
The publisher doesn’t care to receive the whole finished book, and that would be a waste of time and effort anyway. It doesn’t make any sense to fret over getting the whole thing right and perfected. They don’t want it all done, they would rather see a good “book dummy”. They have professional art directors and editors and people that know the science of making or helping that book succeed. So when they choose your book, they will want to set the parameters and THEN have you do what you do best, illustrate.
Many would say that there is a right way and a wrong way, but there are rarely any hard fast perfect, right way, rules. For example if you go to a SCBWI conference you may hear one editor say, “I prefer a mock up book in the mail” or “I like to get a PDF so I don’t have to worry about losing it or whatever, it’s quicker”, and others who like other stuff, etc”.

Put your best foot forward, Presentation matters.

Cow poke 7So you should make a book, DUMMY! I don’t mean to call you a dummy, I mean a “book dummy”. I may have said that there aren’t any right or wrong ways to submit your picture book but really there are a LOT of WRONG ways… For example, a sloppy demo would be a wrong way, presentation does matter. Let it show that you care, that you are creative. A nice, clean, clear presentation would be a RIGHT way. I personally like to use a PDF, It is fast, easy, clean, neat, accurate and inexpensive. If it gets lost in the (e)mail, send it again, it’s free and easy.
So send a book dummy with your sketches, and a few “finished” pieces. That way, they know what you are doing. They understand the idea and they can see from the one or two finished pieces convey your ability to paint and bring those sketches to a finished illustration.
Put your best foot foreword. You should spend some time on this mockup or book dummy, this is your sales pitch and it is a competitive world out there. You need to be willing to spend some time on that dummy so that it gets their attention and holds on to it.

Self Publishers should get the facts first.

For self publishers… Talk to the printer that you will be hiring, ask a few questions.
Paper costs money and it comes in certain sizes and when they print, there are better ways to lay it out to maximize your paper per book ratio. That is why there are tipically 32 pages long, it’s because they print it on the BIG paper, fold it, bind it and cut it. Multiples of four. So work with the printer to determine the best size and shape and number of pages so you can maximize your pages per dollar.

There is no Perfect answer to the size and lay out for apps and e-books question.

What about sizing for my apps and e-book? That is a GOOD question, the sad truth is, there is NO magic answer for that question. There are so many different sizes AND proportions for each different devise. So there will be extra space or you can stretch your image. All of these are bad solutions. So on one device the image will fit flush or a full bleed.

One universal solution could be to make your artwork big enough to crop for every other device BUT that will cost you a ton. That would be a programming night mare. You got kindle and nook, devised to be held vertically, not horizontal, not quite right for a picture book.

My advice would be to make it for the i-Pad.

The i-Pad is the nicest looking device and the most popular for digital picture books and apps. (at present) So it may be advantageous to just create for the i-Pad.

One more last plug for SCBWI.

You really should consider becoming a part of the SCBWI.

More SCBWI people are published than non SCBWI goers. If you were to poll 1000 people who attend SCBWI conference attenders who submit to publishers, and 1000 who don’t attend SCBWI, but submit, I believe you would discover that a lot more of the SCBWI goers are being chosen and published than the non SCBWI folk.
I feel like the artist’s rep is a dying bread. Because of the internet, and the immediacy and quick ability to look through your portfolio and see your style, the publisher and the artist, just doesn’t need the artist’s rep any more.
The Righter on the other hand, can still benefit by having an Agent, (the rep for the writer). The publisher can’t just glance through your work and get the jest of it where they can with your artwork.

 

Good luck and enjoy life. Relax, draw, paint, Life is good.

 

Billy Goats & a Troll, Three Blind (Pew) Mice, Illustration wit a Twist

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 Put a new twist on an old idea

Why not make the troll HUGE!

Troll SketchThis is an image for a fun little book project I was doing awhile ago and unless you just arrived on this planet you already know what the story is.
I had done another book project that was for a fractured fairy tale called The Three BULLY Goats. A cute little story where the goats were the bullies and the troll was kind and gentle.
I guess that led to me wanting to

illustrate another troll under a bridge with a goats story. I wanted to make an image that would bring a slight twist on the classic BILLY Goats Gruff tale and I thought that playing with the scale of the troll might make my piece more unique. I’ve always been puzzled when musicians re-make a well-known song yet fail to put their own artistry into the performance. I hope I can give this book freshness so that both adults and children can appreciate it.

CAN YOU TELL IF I PAINTED THIS TRADITIONALLY OR DIGITALLY?

Part of my process has always been to work from a warm tone over the entire surface – and then I add tone to the shadow areas. Weather I used acrylics, oils or an iPad or other digital devices, I would still go from a toned canvas, to toned shadows to to the finished piece.

I combined two different sketches to get it right. 

I combined two sketches because I was having a hard time drawing the Troll where I wanted him in one sketch. I used Photoshop to get it right…and the painting was also done in Photoshop. – Brushes that never run out of paint! Undo! Copy Paste! Endless Adjustments! Speed! No Shipping Costs!

A new look at an old illustration

3 blind (pew) mice. A  new take on an old favorite by NC Wyeth called the Blind Pew.

0003 Jim M. 3 blind mice. A new take on an old favorite painting from NC Wyeth called the Blind Pew.
Artist Jim Madsen, (Wayne Andreason is his best friend) copied “Blind Pew” with a twist. He took an old favorite by NC Wyeth, the Blind Pew and put it to Three Blind Mice.

The Blind Pew ~NC Wyeth

NC Wyeth's illustration, the Blind Pew
Compare the mouse on the left and the house in the background. And the color pallet and painting technique. Although Jim’s is a digital painting. Way to go Jim.

How to Make an App: Step 10: Make Another App

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Nice Reviews on Our Story App & a Sneak Peek at “Gary’s Worms”

We are so excited to talk about the reviews Gary’s Place is getting as well as talk about the sequel to Gary’s Place. Gary’s Got Worms.

Gary’s got worms?

Starting my next app, Gary’s got Worms. It’s not what you think, In this next App, Gary has worms, but not the itchy bum type, the night crawler type. Either way, worms can be a pain, in the end.

Gary’s Place gets a 4.5 and a 5 star rating!

We have the new updates now that we’ve fixed the ending of Gary’s place and we submitted it to Digital Story Time and The iMums. Two of the top review sites for children’s story apps. Digital Story Time gave us 4.5 stars and The iMums gave us 5 stars! YAY! I couldn’t believe it! I had to start looking at the competition on those sites and found that many of the other apps in the 4-5 star range are being produced by big publishers like Harper Collins and Disney. It felt really good to be able to start and finish this project with Rick Walton and my son Aaron and a little help from Tabitha Thompson’s wonderful voice acting – and to be able to compete!

WHY IS HE HELLBENT ON MAKING APPS? IS HE CRAZY?

Since we’re finally rolling I’ll share our sales stats from Google Play, Amazon, and iTunes, but not yet, stay tuned. I will in future posts. I don’t expect to sell thousands of these, and certainly not overnight. I don’t think digital publishing works that way for the

most part. I’ve got my eye on the long term goal of steadily building a brand. Some of my peers ask me why I seem to be so hellbent on making apps. Why work on a project like this without any guarantee of success? Why not spend 
more time in traditional publishing markets? Or watch more TV? Why risk it? Do you hate traditional publishing? ARE YOU CRAZY?

I love these questions – keep em coming! :)

No I don’t hate traditional publishing – I illustrated 3 books last year and loved each one of them. I look forward to illustrating more in the future. I’m having the time of my life working in a medium that is expanding my knowledge and skill sets. I’m enjoying the collaborations I’m making with famous children’s book author Rick Walton, and my son Aaron – who, by the way, is very creative and is actually a major contributor on interactive, animation, and content ideas. I count myself extremely lucky to be able to afford the time to work on these. But probably the biggest reason is that in order to succeed in anything artistic there needs to be risk. I’ve learned to embrace it. This doesn’t mean that I don’t hear nasty things from the voices. There always there but I’ve learned how to cage them quicker and keep them locked away longer.Many are afraid of digital publishing. Some are wishing it away. Some are ignoring it. I would just like to point out that it took nearly 50 years for the automobile to become mainstream. The early contraptions were noisy, expensive, unreliable, and inefficient. People  made fun of the early adopters. Many were hoping they would fail so everything would go back to normal. I can’t predict the future but I doubt we will move away from digitally delivered and enhanced storybooks for children. This means that I won’t have to worry about my creations going out of print.

Build a Quality Brand

My plan is to steadily and slowly build a quality brand. Each new app will advertise the previous story apps and each previous app will be updated to advertise the newest story app. I guess that might be step 11 or step 12 but who’s keeping track? They “say slow and steady wins the race” – unless it’s a sprint – we’ll see. I keep hearing about artists who make an app and never make another one because they didn’t sell enough to justify the effort. I also hear about those who make one app and it’s their “Driving Miss Daisy” and they are suddenly rich, and famous and they are millionaires, but that is fluke-ish and it’s probably those guys that make the rest of us want to give up when we don’t hit a home run with our first try. I think this is a mistake if they can afford to continue. Think about some of the most famous picture book brands out there – like the Olivia stories…or the Skippyjon Jones books. They weren’t created in a year or even two – it took a LONG time. It took RISK from their publishers. So Give a Hoot, Take a Risk, and another, and another, and slowly and steadily win the race, it’s not a sprint. 

Story Apps Need (good) Ratings TOO

If you’ve bought a copy of Gary’s Place I’d love to hear what you think! Also if you wouldn’t mind giving us a rating in the app store – that will help – good or bad – Preferably good. My mom used to say, you must be able to think of something good to say about anyone, or any app. 
If you haven’t bought a copy, feel free to buy it, we don’t mind.
thank you
If you want to go back and see all the steps, start with step one and link from there. How to make an app-step 1.

OUR FAMILY PLOT IN MY NEW HALLOWEEN CHILDREN’S BOOK!

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Our Family Plot in my Book!

My new book Skeleton For Dinner by Margery Cuyler takes place in a graveyard. So I put tomb stones on most of the pages of art…and then an obvious problem hit me. There were no names on the head stones. So I placed a call to my editor – Nick Temersma at Albert Whitman and said, “ummmm…what should we put on the grave markers?”…….”hello”…..Then Nick said, “I don’t know – what do you think?” Having been around this business for a while I’ve learned that it’s better to have a solution that works for you when you call with a problem. So I suggested, “What if we put our family names on all the tombstones – I could put yours, mine, Margery’s…” Eventually the answer came back, “Sure, sounds good”.
I had enough markers to put names from both sides of my family, my mom, my editors, and authors family names, and all the dogs I’ve had over the years – including pooch who is still very much alive but hey – never hurts to think ahead.
What better way to start October than with a cheesy pitch from Will Terry and a copy of Skeleton For Dinner? Click here for Amazon
Here’s a review from Kirkus
Happy Halloween from Folio Academy.

“SKELETON FOR DINNER” Coming Soon!

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“Skeleton For Dinner” Is Finished!

Picture of Sample Page from "Skeleton for Dinner" art by Will Terry

I just finished the last illustration in my new book – “Skeleton for Dinner” by Margery Cuyler. It’s due out sometime before Halloween this next fall. I’ll definitely post links when it’s in stores. I had so much fun with this one! I love coming up with unique characters and Halloween?! Are you kidding me? I’ve always wanted to do a Halloween book!

I was really happy that my editors were OK with the idea of making “ghost” into a little girl instead of the typical predictable cartoonish ghost we’ve seen a million times. It was fun to render a character that doesn’t follow the same color rules that other objects follow. Skeleton was fun to design too because I felt he/she needed to be cute and not too scary.

After most of the paintings were finished I looked at skeleton and realized he/she just didn’t look cute enough without eyes. This was one of those decisions that of course didn’t make any sense academically – obviously a skeleton doesn’t have eye balls but for a children’s book character I questioned if he/she should have them. I contacted my editors and they thought about it too. In the end we all felt good about eye balls. Eye balls are a good thing. :)

I’m still in search of the perfectly illustrated picture book. I poured my heart and soul into this one. There are a few things I would change or explore a little further if given the chance – but I’m glad this one isn’t perfect. Wouldn’t it be scary to bowl or pitch a perfect game?…knowing the only direction is down from there?