Tag Archives: childrens books

Illustrator Advice for Picture Book Artists

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Illustrator Advice, Pointers and Tips for Children’s book artists from Michelle Bayuk

Picture of Illustrater advice girl Michelle Bayuk of Albert WhitmanMichelle Bayuk (Director of Marketing for Albert Whitman & Company) agreed to give us a few insights. Illustrator advice, if you will. Like advice for picture book Artist/illustrators and authors. She is NOT an editor but she publishing and specifically marketing in this crazy world of children’s books. Albert Whitman has been very good to their authors and Illustrators.  Will Terry has loved working with them over the years. He has illustrated a lot of children’s picture books with them. They have quite a track record from their early beginnings in 1919 they’ve seen their fair share of successes including the very popular “Box Car Children” series (which my mom read to me as a child and I read to my children as a mom, I mean dad).

Before coming to A.W. she served as the Marketing Director for the Children’s Book Council as well as marketing and publicity positions at several other children’s book publishers, including Millbrook Press and Scholastic.

To make money as an illustrator, Be ready to promote. 

Authors and artists forget that it is a business and they are the lead spokesperson. And yes, you are creating art, but in the end, you need people to buy it. So here is some more Free illustrator advice, Do tell people about your picture book, even if it seems awkward. Have your publishers information handy. Have your author visit information handy. Always have a business card with you. Of course, you shouldn’t become that person who can only talk about their book, but there is a happy medium. Most people you meet would love to know. Oh, and don’t get too caught up in reviews and Amazon comments.

You need to spend time on social media…BUT!

With so many social arenas open for self promotion, you have to find the best ways to promote and sell your own brand and identity. First of all, you do have to spend time preaching to the choir – especially when it’s a big choir. If you’re a new author or illustrator, the best place to build a fan base is with people who are already fans of your genre.
Don’t be afraid to use Facebook, Twitter, Flickr, and other social media, promotion that artists don’t use as effectively as they could or should. If you’re established, your fan base needs to know when you have a new book. So, yes, you need to spend time on social media…BUT! You don’t have to do all of them and you shouldn’t be spending hours a day. After all, you do need to work on your next book. My suggestion is to start with one and see how it goes. All the various media have their own personalities and so do you. Find the one (or ones) that fits.

Authors and illustrators need to be out there.

You are the best spokesperson for you work…period. No matter how good a publicist is, they will never know your work better than you do. This used to be done through media tours and answering fan mail. Now, you can stay home more…but you still need to accept speaking engagements and go to conferences and other book events. You need to be part of the community, whether it’s online or in person.

The Ability to tell a story with your illustrations is key

If there is a single most marketable aspect of an illustrator’s portfolio, I’d say it is the ability to tell the story with your pictures. I know that character design, style, color and quality all work together, but is there ONE thing that floats to the top?

I know it sounds simple, but the ability to tell a story with your pictures. The best picture books have stories in both the words and the pictures. The illustrations are not necessarily literal interpretations of the text. If you haven’t already, go to the library and/or bookstore (preferably several and often) and take down 20 picture books. Sort them into piles of “doesn’t work” “almost works” “works” and “really works.” You’ll find a very diverse group of styles in each pile. Your job is to emulate the magic that makes the “really works” really work.

As for what I need as a marketer – a great book with eye-catching illustrations. And then, speed. Publishers like illustrators that meet deadlines.

Should you get an Agent?

Maybe, big maybe. Agents make life easier. It’s not always necessary, but it allows you to spend more of your time on the books, less on the paperwork. If you don’t have an agent, definitely have any and all contracts looked at by a lawyer that specializes in entertainment/publishing. You need to understand what you’re agreeing to and what you’ll get in return.

The majic of that Perfect Children’s Book, is hard to capture

My dream picture book, from a marketing perspective, has amazing illustration and text, and kids demand that it be read again and again—not very specific, am I? I think those perfect picture books are few and far between because magic is hard to capture. Artists should concentrate on finding and following a vision.

The easiest picture books to market…

– a new picture book by a New York Times bestselling illustrator or author! Other than author or illustrator name recognition, books with good hooks can be easier – back to school, holiday, cancer, bullying, etc. But there’s a big caveat, it still needs to be a good book and just because the topic is hot today, doesn’t mean it will be hot when the book is ready.

Marketing to the art director, the editorial staff or what?

Illustrators often send post cards quarterly or so to clients that they’ve worked with or would like to work with. But should they send them to editors or art directors? Does the editorial staff or the art director choose the illustrator for a project or is it more of a collaboration? It’s definitely more of a collaboration. Our art director here at Albert Whitman did a blog post that might help with this, you can find here —

 Thanks and have a great day.

Self Publish Your Art Your Stories and Your Illustrations

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Warning! Self Publishing Artists and writers are going digital, you might regret it if you don’t

A Running Rat

I’m no expert here – but I do self publish and I have to share what I’ve learned both as encouragement and as a warning. If you want to how to write your children’s books and or illustrate children’s books, now’s the time.

I hope to help you find the motivation to start self publishing your own stories and illustrations digitally. The warning is that if you don’t do it soon you might have regrets in a year or two or sooner.

Lowly Self publishers compete with big business

I’ve been doing a lot of reading of various blogs and web pages about self publishing digitally and most agree that we are seeing a change in publishing the likes of which we haven’t seen in our life times. Until now the gate keepers have been large traditional publishers. They held the keys because they could afford to put up the tens of thousands of dollars to print large runs of picture books. Also, they had established complicated distribution channels that an individual author, or illustrator/artist would be hard pressed to compete with. Most of this hasn’t changed. The day of the large publisher is definitely NOT over and I’m glad – I like the publishers I work with, and most of them have been very good to me.

E books cost so little to self publish

What has changed is how inexpensive it is to publish your work which means that one of the two cards that publishers held, has evaporated. Now the only real advantage a large publisher has is a distribution channel. I’m not underestimating how important this channel is either. Large traditional publishers have relationships with stores that you and I do not. They have publicists working for them to promote our books and editors to polish the final products. They have customers that they’ve established long before you or I ever worked with them, and way before we put on our author and illustrator/artist hats. They know the business better than we. They submit our books to all the major book awards and from what I’ve been told that list is well over 200. Imagine trying to research, compile, address, and pay for 200 give away books and shipping, just to put them in the hands of jurors who probably won’t pick your book anyway. And I’m sure there are a lot more things that they do that I’m overlooking.

The E-Book opportunity may not last for self publishers

The time is now, will, maybe a few years ago but I still see a huge opportunity that isn’t going to last forever. Like the Oklahoma pan handle rush of 1889 there was opportunity for a limited time and then it was OVER. For the first time in our lives a new platform is emerging that is giving the early birds a distinct advantage. I’m sure that you’ve all thought about e-books – I have been for the past year or more. However, I never realized how important it is to be first to market until I started reading and researching. It only takes an hour or so poking around on Amazon or Barnes and Noble to see self published books doing extremely well.

The new e-book digital format is growing

Awhile ago I published my first e-book – Monkey & Croc at Barns and Noble and it’s done pretty well on B&N. The only reason it did so well as it is – is because of the lack of competition. When I published it there were a little over 500 e-books for children ages 3-5 on B&N. Crazy right? Think of how many thousands of books there are in hard copy in that group. Look, I don’t even own an ereader but you can’t ignore this new format – it’s coming on strong. Amazon said that for any particular book that they sell in physical format – they sell 48 digital copies of the same book.

Intellectual property, art and words and pixels for sale.

Aside for being early to market you can afford to sell an ebook for only a few dollars because the only cost you have is your time. Right now the big publishers are selling their ebooks in most cases for about the same price as their hardbacks. This is another reason to get your book to market quickly. While they sell their books high – we can sell ours low and create an advantage for the buyer. Think about it…if you bought a new ereader or ipad and you wanted to load it with content wouldn’t you gamble on a few unproven $2 and $3 books since the alternatives are $12.99 books that you might already own?

I believe there’s still time to capitalize on the e-book movement

My belief is that if you can create a following due to timing – your book could gain the kind of momentum that could build a franchise. If this happens there’s also a good chance that a traditional publisher would want to buy your book and print hard copies. Another option is that you incorporate a print on demand publisher and offer hard copies on your own. Either way the future is bright for self published books. I think that there will always be a place for large publishers but now there is a much larger place for self publishers.

Join a critique group, writers or illustrators, find help

Some drawbacks: You won’t have the benefit of an editor and this places a great responsibility back on your shoulders. My suggestion is to acquire the help of a professional writer and/or join a critique group that can help you polish your story. Another obstacle is finding software that will easily let you turn your jpeg images into an e-book. This was a very frustrating process for me and without the help of my brother in law I don’t think I would have been able to release Monkey & Croc. There has been talk about Barnes and Noble, Amazon, and Itunes holding back publishing software and only releasing it to large publishers. Monkey & Croc suffered a bit with a few minor hiccups because we couldn’t get that software. I think that this will soon change as open source programs become available. Where there is a need someone will fill it.

I published Monkey & Croc on Barnes and Noble’s Pubit.com site. They take 35% of every sale but they give you an account for free and you can check your sales in your back office any time you like. It’s neat to go in and check every day or so.

It’s amazing what parents will let their children do if it means education

Finally for those who don’t think that parents won’t turn their kids loose with an expensive e-reader to beat up, you’re right. However think of the advantages – Carrying an unlimited amount of picturebooks on a plane, train, or automobile will keep kids pacified much longer than the few books parents can carry in hard copy form. And how nice will it be for the parents who have long commutes with children in tow to and from day cares. How long do you think it will be before they develop the kid proof ereader? I suspect it’s around the corner.

At the beginning of my illustration career I was asked to complete an illustration about e-mail – I asked the art director, “What is email”. It’s happening now.

How To Illustrate Children’s Books

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It is easier to Illustrate Children’s Books when you know how.

This has been one of our best sellers and most watched video courses.

Doing artwork and illustrating in your spare time.

Cover of How to Illustrate Children's Books, the Art Lesson Video SeriesWill Terr worked on this video series while his kids played xbox and his wife caught up on her reading. It was a choice between relaxing doing dishes, cleaning bathrooms, and taking my turn cooking OR…Making a video series. It was a toss up – on one hand he’d get the satisfaction of cleaning and watching his kids mess it up again or creating something that he had been thinking about for quite some time.

We are all glad he let the kitchen go and created this wonderful art lesson.

Video is a much better medium for showing someone exactly what you mean

I’ve put quite a bit of work into my college picture book class but I always thought I could do more with it. In class the images that I show are static and often leave me feeling that I could have done better. Video is a much better medium for showing someone exactly what you mean in many cases. Don’t get me wrong – I demo in my classes but sometimes you just aren’t prepared or equipped to do exactly what you want. I’ve tried to include just about every aspect of the children’s book making process in this series to provide viewers with a basic knowledge of what they need to work on.

It has been nice to help others learn Narrative ILLUSTRATION

0001bIt’s definitely not perfect but I’m proud of the work I put into it and hope that it brightens the lives of those who want to learn more about narrative illustration. Perhaps this isn’t your cup of tea but if you know anyone who might appreciate it send them a link.

picture of some character development Thanks and have a beautiful day.

Just Thumbing through my sketch book.

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Back when I was designing characters for Nasty Bugs. 

A page or two from my sketch book 

Here is a little image of a page or two from my sketch book.
Takes me back, I had just finished an e-book, (self published) called Tickle Bugs. Back off, it was for kids. Any way, when I got this buggy job from Dutton. I just had to design and draw a bunch of cute little bugs again. Fun huh.

Nasty Bugs, by Lee Bennett Hopkins (Author) , Will Terry (Illustrator)

nasty-bugs a children's book
These sketches are characters that made their debut in a book called Nasty Bugs. It’s a really fun book and I couldn’t wait to start painting it as soon as all my sketches were finally approved.
I remember I was still trying to figure out how to draw with my Wacom tablet at the time, I could paint with it but I still wasn’t able to get the sensitivity I get with pencil and paper. Perhaps it was the lack of texture provided by the tablet – or the disconnect between my hand, eye, and computer monitor, maybe I’m just stupe. Anyway, I would continue to force myself to practice it until frustration would eventually win and I would hit print and finish it on paper. That practice has paid off by the way.
A page from Nasty Bugs
nasty-bugs2
Love how this one project turned out. Painting in Photoshop makes it so much more do-able to paint in the stink, undo it if it isn’t just right, do it over and adjust the transparency and color til it looks like stink. Or smoke or steam. (there is now steam tool in a Photoshop plug in by the way. That was an April fool’s prank. Sorry.  :(
if you missed that one you really need to check out our April 1, 2014 blog post. It is still fun to share to unsuspecting artists and artist wannabes for a good prank.

Illustrations & Artwork for My Own Book

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writing and Illustrating my Own Book

“Get used to disappointment” ~Dread Pirate Roberts

These are some character and environment sketches for a book I wrote and tried to get published. I’ve already scored one rejection on. We learn by our failures right? But in the publishing world you need many many failures, rejections, refusals, dis-approvals, and disasters in order to be a success right? (just say yes) I’ve written many a children’s book my friend and so far the score is, Publishers 15 – Will Terry 0.
Enjoy it while it lasts publishers – for one day I shall laugh at you for buying one of my manuscripts…MWAA HAA HAAA!

 

 

 

:) folioacademy is awesome.  (<<< subliminal message)

How to Make a Story App, step 9, fix it.

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Gary’s Place Now Available For Android

In this post I’m going to write about what we’ve been doing with Gary’s place and some of the mistakes we’ve made along the way – and give information on how to contact my son Aaron for help with your app.

Now Playing at Google Play and Amazon app stores near you.

First: Gary’s Place can now be found in the Google Play and Amazon app stores for Android devices – YAY! We are charging a dollar less since it’s optimized for iPad and stretched a bit on many of the android phones and tablets.

Still not a best seller. 

Second: I’m not sharing sales data yet because we really haven’t gotten off the ground yet – I’ve been holding back because of all the problems we’ve had – ARRRRG! Sales data coming after we start advertising. Naturally I hope it sales like “Where the Wild Things Are” but I am also realistic. So don’t hate me if it flops. I already know that it might. That’s the beauty of free enterprise. We are lucky to have the freedom to buy, the freedom to sell, the freedom to try AND the freedom to fail.

So lets talk about the problems and subsequent updates:

UPDATE #1: FIX THE NAME.

When we first uploaded to iTunes and waited and waited for the approval we were horrified when we downloaded the app and saw that it was called “Build 17” on my iPad in the title below the icon. NOOOOOO!!!!! Let me just say, that while Apple is “user friendly” for consumers they are 180 degrees from that for developers (User UNFRIENDLY). It really feels as if they don’t care about helping you AT ALL! Or even like they want you to fail, give up, eat worms and kill yourself. When we uploaded the app file, Apple asked for the title of the app – which we filled in with “Gary’s Place”. But they don’t use that to put under your app icon – instead – they use the file name -BUT THEY DON’T TELL YOU THAT.

Now available, an awesome children’s story App, “Build 17”. No, it’s not sci fi. 

Therefor, update number one, change the name to something a little more appealing, like “Gary’s Place”.

Update #2: fix the ending and reducing the overall size

The story of Gary’s Place is about a small fur bearing animal that lives with mom and dad, and eventually moves out into a place of his own. Hence the name. Gary’s Place.
Well one of my online friends – Elizabeth – informed me that at first she interpreted the ending as Gary moving back in with his parents at the end. “Hmmm”,  I thought, “that’s not good.” So I asked Jan Watford who had reviewed Gary’s Place on her blog if she read it that way as well – and she said, “Yes, isn’t that what you intended?” …..Crap!
So…Update # 2 was to fix the ending and reducing the overall size of the app…and that update just went live for iPad. Yay!

Update #3: add a navigation bar

Then my app builder guy, AKA my son Aaron (who’s been working really hard on all of this) thought we needed navigation to make it easier to pick a specific page in the app and go directly there. (It will disappear after a few seconds so it’s not in the way.) That was a GOOD CALL. I’ve been so busy with a large freelance assignment that I haven’t been able to give it as much attention as it deserves. So luckily I have him around, and yes, I compensate him for his brilliance and work. He went ahead and did added the navigation, and it makes using the app Sooo much easier, and user friendly. Take that Apple. Below is a screen shot of what update #3 will look like. So Update #3 will add a navigation bar to quickly jump to any page and reduce the size even further.

UPDATE #4: TBA and in the mean time, Start my next App 

My writer/partner, Rick Walton has now written the next story and I’m starting to layout the entire app – and loving it! Gary’s has Worms.

My son Aaron has decided to help other people with their apps as long as they’re using Kwik. He’s spent the last 3 months working with Kwik and has gotten pretty good at it. He’s offering to coach you or build your app – you can visit his site right here: or copy and paste or click this>>>http://www.atanimations.com/ and here’s a gratuitous link to FolioAcademy.com where you will find art lessons online.

Happy Valentines Day

Happy Valentines Day

P.S. Happy Valentines Day. Thanks to Photoshop, I was able to customize a candy heart pic for my wife and valentine RuthAnn.

I will post step 10 on Feb, 21, 2014, put it on your calendar, and put that on your fridge. See you then.

How to Make an App – Step 5

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How To Make A Story App – Step 5

 Adding color using Photoshop!

Design it all before you start to color it. First things first.

Making progress! I have the opening screen finished! I’m now adding color to all the pages. This step is going to take me a while so don’t think that I’ve quit if you don’t see step 6 for a few weeks. I had to make sure that every screen/page was working with the story and that the animations made sense. The last thing I want to do is start my finish work before the framework is in place. It’s much easier to alter a sketch than a painting and if I were doing this 10 years ago (even though there was no such thing as an iPad) I would have most likely started on the color before I was ready.

So the way it will work is that the user will be prompted to touch Gary at which point he disappears into his hole and hopefully entices the user (kiddy) to want to know where he went and what it looks like down there.

If you’re new to this blog you can scroll down to see my first steps on this journey – and I haven’t forgotten that I plan to share all my stats with you when I put this baby in the app store. (Cross your fingers) I’m always so curious to know how other people’s apps are doing – but nobody shares that info – like it’s classified or something…think of me as your own personal Eric Snowden – I’m going to leak all the intel on my app – good or bad – we’ll all see how it does.

I’ll be making my app with Kwik – the DIY Photoshop plugin that allows a non-programer to create their own code behind the scenes of this wysiwyg. Our Kwik class starts tonight – can’t wait!

Check back for step 5.5. coming soon, I hope. Thanks.

coming November 8, 2013

HOW TO WRITE A CHILDREN’S BOOK FALL SALE 30% OFF

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How To Write A Children’s Book

I’m very happy to announce TWO things this morning. The launch of Ann Cannon’s Folio Academy video – “How To Write A Children’s Book” and our Fall 30% off Sale at Folio Academy on the entire store! (use code: fall3 but you have to find the promo page and it is hard to find. http://folioacademy.com/promo.html  )


Ann is a very accomplished author of children’s books. She has published tons of books and written way more than that. She is busy doing what she loves. Like and artist.

So about 6 months ago we asked her if she would be interested in making a video tutorial. We wanted a lesson designed specifically for illustrators and beginning writers. Let me be Frank, my good friend here, Will Terry probably wanted that video for himself. With all the possibilities of indie publishing both traditionally and in electronic form becoming available – the demand for the kind of information packed in her tutorial is going up.

It took us a while because Ann is a busy woman who also writes a weekly column for the Salt Lake Tribune but we finally got time where we could all get together. I really hope this video helps the illustrator who wants to create their own story.

BIG FALL SALE! 30% OFF ALL OUR TUTORIALS!

….AND – you can get it for 30% off for till Oct 16th if you use this secret code: fall3 at our secret and hard to find, promo page …after, like Oct 16 at midnight or some where around there depending on what time zone you live in, that the sale ends, and no, we don’t know if there will EVER be another sale at FolioAcademy. Feel free to call Will Terry and ask him, but he doesn’t know either. But between you and me and the lamp post, we probably will sooner or later. Want Will’s number?

Here is one of Ann’s latest books and you can check out the tutorial here.

HOW MANY SKETCHES SHOULD YOU SEND IN?

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How Many Sketches Should You Send In?


Back in my editorial days I was always coached to send in multiple sketches and ideas for the art director to choose from. Now that I’m a children’s book illustrator I’ve come to realize that sending in multiple sketches for one page is not often the best policy. The reason: I always like one better than the other(s) and often the editor or art director will pick the one I like the least. Now it’s a let down having to paint an image I’m not as happy with.

I just created the image above for a new book I’m working on “There Once Was a Cowpoke who Swallowed an Ant” by Helen Ketteman (Albert Whitman). My working process is to send in rough sketches for the direction I’m thinking of. Then I get feedback from the art director and editor. My goal is to make myself happy and then see if the team likes it. If they do then I move to a final drawing refining details and making any alterations asked for by the team.

 


Sometimes they don’t like the direction at all and ask for a new idea -offering their suggestions. I love working this way. I’ve taken the time to explore many thumbnail sketches and ideas and I don’t want to share my rejected ideas just to offer more choice. Sometimes more choice just offers more confusion. Ever tried to order at restaurant with 100 menu items? You feel overwhelmed and start to think you’re going to miss something really good – so you spend more time reading the menu rather than visiting with the people you went to have a meal with.

I’m a big believer in working hard to develop a sketch you can’t wait to paint and then working with it until you and your team come to a consensus. I’ve taken the time to do a lot of editing in my development process and I choose NOT to share that with the creative team at the publisher.

 

ONLINE CHILDREN’S ILLUSTRATION CLASS – SOLD OUT

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Online Children’s Illustration Class – Update

Jake and I are so pleased that our FULL class has SOLD OUT – but we still have the LITE class available for $150. We are humbled to realize that artists all over the world trust us to share what we’ve learned about creating illustrations for stories like children’s books and comics. What is possible today wasn’t possible only a few years ago and it is my belief that we will find learning online more and more common in the coming years. I believe that is why FolioAcademy is doing so well. To think that we can broadcast from our little town in Utah USA to anywhere in the world is mind blowing and proves that if you work hard and dream BIG you can do it! The little map above shows how spread out our current enrollment is to date – but it’s still growing!

FAQ’s:

How long will I be able to purchase the LITE version of the class? We will keep the video only version of this class available until July 10th 2013- the last day of the LIVE class. If you want to watch all of these classes – get the details by clicking here.

What format will the LITE class be in? The LITE version of the class will be in an MP4 or WMV file or both.

If I buy the LITE class how long can I view it? If you purchase the LITE class you will be given a download link to have the complete video files on your computer for as long as you like.

Will I get any feedback with the LITE version? No – we produced two price points to account for the time we will spend with FULL version participants – the LITE class will deliver the recorded version of the FULL class without the critiques, class questions, draw-overs, and skype call.

What materials will I need for either the LITE or FULL class? The assignments we will give will all require drawing instruments like copy paper and pencils (or tablet with drawing program). Adding color to your assignment is optional. You could use Acrylic, Oil, Pastel, Watercolor, Gouche, Ink, or Digital. I advise my students to avoid colored pencil unless it’s mixed with an aqueous media like Watercolor because it takes a tremendous amount of time to build up color while controlling texture. Most illustrators avoid it as a stand alone medium for this reason.

If you have any other questions pertaining to the class I welcome them and will add them to this list if they are pertinent to participants.